Client case · gsmrepairstore.nl

From a repair request
to an appointment.

For GSM Repair Store, I built the website and handled SEO. The added repair booking flow helps visitors select their device and repair and schedule an appointment.

View the SEO figures View the website
gsmrepairstore.nl
GSM Repair Store: the website with repairs in Tilburg and a choice of device to repair.
WebsiteSEOLocal services
Clicks from Google
2.81KSelected period: 6 months
Impressions in Google
170KThe same 6-month period
Average click-through rate
1.6%CTR · Web search
Average position
14.8Across the displayed search results

01 · My work for GSM Repair Store

From a repair question
to the website.

GSM Repair Store repairs smartphones, tablets and laptops, among other devices. On the website, visitors can choose a device and explore repair options.

My work for this business covered the website and SEO. The Search Console screenshots below show how the website is found in Google.

Website
I built gsmrepairstore.nl: the online home for the company's repair offering.
SEO
I handled the website's search engine optimisation. The results are shown below, alongside the original Search Console screenshots.

02 · Added to the website

A clear path
to a repair.

From selecting a device to choosing a convenient time: the repair booking flow brings these choices together. These four screens show what we added.

Device selection on gsmrepairstore.nl with six device categories and a search bar.

01 · Choose your device

Visitors start with the device type: smartphone, tablet, smartwatch, laptop, console or other. The search bar provides a direct starting point.

Brand selection including Apple, Samsung, Huawei, Google and Xiaomi.

02 · Choose your brand

The device type is followed by the brand. Familiar brand names and logos help visitors find their device.

Repair selection for a Huawei P50 Pro, showing a screen repair, price, duration and order summary.

03 · Choose the repair

Each repair shows a price or “on request”, a duration and a warranty. The selected repair appears in the summary with the total amount.

Appointment booking with drop-off or postal delivery options, a calendar and available times.

04 · Choose a time

Visitors choose between dropping off their device and sending it by post. For a drop-off, they can select a date and time in the booking calendar.

Website screenshots from 18 October 2026. Displayed prices and available times belong to this snapshot. Tap an image to enlarge it.

03 · Organic visibility

The figures.
With the source alongside.

The new snapshot from 18 October 2026 shows 2.81K clicks and 170K impressions over 6 months. The earlier 3- and 12-month selections appear separately below, with their own source screenshots.

Google Search Console · gsmrepairstore.nl · Web search · snapshots from 15 and 18 October 2026
Selected periodClicksImpressionsAvg. CTRAvg. position
6 months · 18 October 20262.81K170K1.6%14.8
12 months · 15 October 20265.41K355K1,5%17,4
3 months · 15 October 20261.55K80.8K1,9%13,6

K = thousand; values are rounded as in the dashboard. CTR is the share of impressions that lead to a click. The periods overlap and are not added together. These are snapshots, not a before-and-after comparison.

Google Search Console for gsmrepairstore.nl, 6 months: 2.81K clicks, 170K impressions, 1.6 percent CTR and an average position of 14.8.

Six months in view

Search Console · Web search · screenshot from 18 October 2026. The chart shows daily clicks and impressions.

Enlarge the 6-month figures (new tab)
Search Console over 12 months: 5.41K clicks, 355K impressions, 1.5 per cent CTR and average position 17.4. Daily clicks and impressions fluctuate throughout the year.

Twelve months in view

The blue line shows clicks; the purple line shows impressions. The four main figures are also available as text in the table.

Enlarge the twelve-month figures (new tab)
Search Console over three months: 1.55K clicks, 80.8K impressions, 1.9 per cent CTR and average position 13.6. Daily clicks fluctuate, while impressions in the later part are lower than the earlier peaks.

Three months in view

A shorter selection for the same website, with 1.55K clicks and 80.8K impressions in this period.

Enlarge the three-month figures (new tab)

04 · Behind the search results

Indexing
in view too.

The overview screen shows 1,360 indexed pages and 1,719 non-indexed pages. The reasons are not visible on this screen.

View the Search Console overview
Search Console overview: 1,546 clicks, 1,360 indexed pages and 1,719 non-indexed pages. The click line varies daily; the indexing overview is partially visible at the bottom.

Performance and indexing

The performance screen mentions 1,546 clicks. The exact selected period is not stated here. This count is not an additional result on top of the other screenshots.

Enlarge the overview (new tab)

Your website & visibility

What could improve
in your online foundation?

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